Adkeys for Shiseido Europe – The Kiss & Tell contest – 2013

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Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

Adkeys was entrusted with the launch the new lipstick collection and build a strong product awareness with a premium digital experience in France, Germany, Spain and Portugal.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising,
  • YouTube advertising,
  • An e-mailing.

Shiseido Kiss & Tell IPAD-4

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Shiseido All - Ecran 2

Shiseido Es - Ecran 3

Shiseido Pt - Ecran 5