Légende guided Shiseido through the implementation of their digital strategy since 2008.
Légende was entrusted with the launch the new lipstick collection and build a strong product awareness with a premium digital experience in France, Germany, Spain and Portugal.
We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :
- An online competition,
- A dedicated brand content,
- Social Advertising,
- YouTube advertising,
- An e-mailing.