Légende for Alpine Electronics – Alpine Style Audi – 2015

National_press_campaign_presse_nationale_Campagne_Facebook_digitale_media_planning_stratégie_buying

Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Légende was entrusted with the launch of its Alpine Style Audi navigation system, and build a strong product awareness.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A Facebook campaign.

Légende also designed the media strategy, the media planning and the media buying to promote this navigation system.

15alpi_Facebook_AlpineStyle_AUDI

03--AP-DP-Alpine-460x270

300250 MOTORLEGEND

Megaban La Revue