Alpine Electronics is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.
Légende was entrusted with the launch of its Alpine Style Audi navigation system, and build a strong product awareness.
The agency handled the design of the promotions communication tool, which included :
- A national press campaign,
- A national digital campaign,
- A Facebook campaign.
Légende also designed the media strategy, the media planning and the media buying to promote this navigation system.