Alpine Electronics is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.
Légende was entrusted with the launch of its Alpine Style Mercedes ML navigation system, and build a strong product awareness in France and Belgium.
The agency handled the design of the promotions communication tool, which included :
- A direct marketing campaign,
- A national digital campaign,
- A newsletter.
Légende also designed the media strategy, the media planning and the media buying (in France and Belgium) to promote this navigation system.