Adkeys for Alpine Electronics – Alpine Style Mercedes ML – 2014


Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of its Alpine Style Mercedes ML navigation system, and build a strong product awareness in France and Belgium.

The agency handled the design of the promotions communication tool, which included :

  • A direct marketing campaign,
  • A national digital campaign,
  • A newsletter.

Adkeys also designed the media strategy, the media planning and the media buying (in France and Belgium) to promote this navigation system.







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