Alpine Electronics is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.
Légende was entrusted with the launch the Alpine Style Golf 7 navigation system and build a strong product awareness with a premium digital experience.
We constructed our strategy around the size of the product to involve car-sound lovers and auto intentionists into this digital event, which included :
- An online competition,
- A dedicated brand content (a video, social posts..),
- YouTube advertising,
- Social advertising,
- Online banners.