Adkeys for Alpine Electronics – TuneIt digital event – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of the mobile app “TuneIt” : to build a strong product awareness with a premium digital experience.

We constructed our strategy around the fonctionnalities of the app to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

Alpine TuneIt IPAD-2

 

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