Exacompta is the most well-known brand for diaries, filing and office items, standing 20 points ahead of its competitors in terms of brand awareness in France.
Légende was entrusted with the launch the new agenda collection and build a strong product awareness with a premium digital experience.
We created a graphic and playful interactive journey to involve teenargers and their parents into this digital event, which included :
- An online competition,
- An official website for this collection,
- A national TV campaign,
- YouTube advertising,
- An e-mailing