Légende for Hyundai – The Veloster contest – 2011

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Légende built a digital event to mark the launch of the new Veloster of Hyundai.

This prize competition was aimed at creating digital event with an IRL (In Real Life) brand exprience.

We constructed our strategy around a graphic and playful interactive journey, which lead the winners to try the veloster out pre-releas.

VELOSTER IPAD-5

 

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