On the occasion of the MEDEF Summer University, Légende designed for Malakoff Mederic a unique interactive live experience: “Pour que le paralympisme rayonne”, to support Paris’ candidacy in hosting the 2024 Olympic Games.
Our goal was to promote the French federations of Handisport and Adapted sports.
This digital event included :
- A mini-website
- A Facebook App
- Dedicated brand content
- Live contest on the event
Légende also designed the social media strategy, planning and buying to promote this experience.