Mignon is a leather luxury goods company created in 1885. It is part of the French delicacy and elegance traditions.
Légende was entrusted with the launch of the new collection “Croco Savannah”, and build a strong visual identity for this collection.
The agency handled the design of the promotions communication tool, which included :
- A national press campaign,
- A national digital campaign,
- A dedicated mini-website.
Légende also designed the media strategy, the media planning and the media buying to promote this new collection, and build its awareness.