Global Communication / National Communication / Local Communication / Event Communication
In 2013, Mitsubishi Motors France entrusted its communication platform to Légende. This collaboration is built around production of national media and off-media campaigns. Légende is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.