Légende for Mitsubishi 2014


Global Communication / National Communication / Local Communication / Event Communication
In 2014, Mitsubishi Motors France entrusted its communication platform to Legende. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.