Adkeys for Mitsubishi 2014

national_media_off_media_regional_promotions_communication_tool_local_car_distributors_concessionnaires

Global Communication / National Communication / Local Communication / Event Communication
In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur n@ture” and a new, more premium positioning. Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

34_L200_SC_Gulliver_chantier_Batirama_230x3001