Légende for Mitsubishi – Technologie Grandeur Nature – 2014


In 2014, Mitsubishi Motors France entrusted its communication platform to Legende. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.

Légende is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning.

Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.