Légende guided Shiseido through the implementation of their digital strategy since 2008.
On the occasion of Shiseido’s 140th anniversary, Légende designed and produced a premium digital experience that revisits the brand’s most memorable products.
We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :
- An online competition,
- A dedicated brand content,
- Social Advertising.