Légende for Shiseido France – 140 ans de beauté contest – 2012

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Légende guided Shiseido through the implementation of their digital strategy since 2008.

On the occasion of Shiseido’s 140th anniversary, Légende designed and produced a premium digital experience that revisits the brand’s most memorable products.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising.

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