Légende for Subaru – Autothérapie – 2014

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Since 2004, Légende has been managing Subaru’s communication efforts in France.

In 2014, Légende created and designed the new “AUTOTHERAPY” campaign. The agency also adapted it into several “lessons” to express the happiness and well-being that one feels inside a Subaru.

Lesson #2: “Stay in control in all situations” – Lesson #4 “Express your real nature” – Lesson #5 “Assert yourself” – Lesson #6: “Dare to go beyond”

The agency was also involved in the design of a new regional communication tool to support traffic to local car dealerships.

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