Légende guides Subaru through the implementation of their social strategy since the opening of their fanpage in 2012.
We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.
At the opening of the fanpage, our agency also provided strategic media recommendations aimed at recruiting new fans and engaging them on the newly created page.
Subaru France community on Facebook : 37,300 fans (January 2016)