BRIEF : Live Nation (affilié CNV) a fait appel à Légende pour promouvoir les concerts de QOTSA, John Legend et de Future dans le métro à Paris fin septembre 2017.
SOLUTIONS APPORTÉES : Afin de toucher la cible de chacun des artistes, Légende a choisie et acheté des emplacements stratégiques dans les métros, les gares et en extérieur des trois villes que sont, Paris, Montpellier et Lyon.
After Versailles, the Cinema Train, the Nature and Heritage’s train, and Musée d’Orsay, Légende imagined and created all the decoration of the Arts and civilisations trains on the RER E for SNCF in partnership with Le musée du quai Branly – Jacques Chirac, so that travelers might be sitting in the museum during travels.
On this occasion, more than 400 works of art from Africa, Asia, Oceania and America are included in the interiors of the train.
To tone with the new interior atmosphere and to embellish the train’s compartments, Légende focused on a selection of more than 400 works of art from Africa, Asia, Oceania and America.
QVC television choose Légende to support its TV Spot. The agency proposed a social media action plan on Facebook and Youtube, which included a digital event on Facebook from 31st of march to 17th of april, and a massive e-mailing action.
Légende a créé pour le Musée Grévin un ensemble de visuels avec pour objectif de générer du trafic dans le musée pendant la période d’Halloween. L’agence a pris pour la campagne des images de visiteurs exprimant leur frisson.
La campagne s’est déclinée en affichage 4×3 dans le métro, en panneaux trottoirs, culs de bus et colonnes Morris sur le mois d’Octobre 2016 à Paris.
The agency Légende won ERCOM’s media pitch to launch the secure sharing and collaborative working solution CRYPTOBOX in France.
This request for proposals aims at getting the service known among the decision-taking targets.
Légende has designed new creations portraying the secure collaboration between two enterprises working remotely, the CRYPTOBOX’s promise being illustrated by a cloud protecting the characters from leaks.
The agency also proposed a media action plan that mixes economical and digital press and created a conversion tunnel for prospects that includes an editorial part on social networks.
Légende a créé pour le Musée Grévin un ensemble de visuels avec pour objectif de générer du trafic dans le musée durant la coupe de l’Euro. L’agence a repris pour la campagne des images de supporters internationaux engagés exprimant aussi bien leur joie que leur détermination.
La campagne s’est déclinée en affichage 4×3 dans le métro, en panneaux trottoirs, culs de bus et colonnes Morris sur la periode de juin – Juillet 2016 à Paris.
Légende has partnered with A Vendre A Louer (a major real estate website) to create their new visual identity while breaking free from the expected standards of the real estate industry: fuchsia and white with a geometric pictogram, which lets the viewer imagine all types of dwellings. To reinforce their new image, Légende also developed a new tagline that is simple yet impactul: “A vivre Absolument” (“Absolute Living”).
Légende developed the TV spot as well as the radio and print campaigns with a new brand positioning: Happiness! The 24-second TV spot simply shows people being happy in their homes: a student in her first studio apartment, a couple in their kitchen, an elderly woman celebrating her birthday with her grandchildren, a same-sex couple and their children relaxing in their living room and soon-to-be parents taking a selfie! The actors were not cast traditionally but rather were selected because they are all employees of A vendre A Louer who performed specially for this ad!
Légende guided Shiseido through the implementation of their digital strategy since 2008.
We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content.
Our agency also provided strategic recommendations aimed at recruiting new fans and engaging the existing ones on the French market. We were in charge of implementing and optimizing the media buys based on Shiseido’s digital strategy.
In 2014, Légende designed several unique interactive live experiences about health coverage for Malakoff Mederic.
To support the MEDEF Summer University, Légende designed a unique interactive live experience: the connected challenge and health area. On the occasion of the French innovation show “Osons la France” (Dare France) which took place last December at the Grand Palais, Légende designed a unique interactive live experience consisting of an optical station and a practical game among other applications.
The virtual mirror allowed visitors to try various eyeglass frames and to choose their lenses while displaying the out-of-pocket costs and insurance-covered costs, in real time. A prototype for a pioneering absenteeism management tool was also presented during the show.
Légende and The Twelve also produced a futuristic video showing Malakoff Mederic’s strategy”.
Let your imagination guide you through the Royal Exibition train, and while you’re sitted, take in the breathtaking scenery of the French history.
Légende created all the decoration for the total covering of more than five RER C so that travelers might be sitting in either the Gallery of Mirrors, the library, the Queen’s bedroom or under a trellis of roses. The decoration project is being promoted as a way to attract travelers heading to their everyday destination and for some all the way to Versailles.
In order to launch the national media campaign, based on the new claim of Mitsubishi “Excellence in its original version”, Mitsubishi Motors France entrusted the redesign of its digital communication tools to Légende.
We constructed our strategy around a more premium positioning, which included :
Légende guides Subaru through the implementation of their social strategy since the opening of their fanpage in 2012.
We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.
At the opening of the fanpage, our agency also provided strategic media recommendations aimed at recruiting new fans and engaging them on the newly created page.
Subaru France community on Facebook : 37,300 fans (January 2016)
The CIFOG (the Comité Interprofessionnel des Palmipèdes à Foie Gras) represents all professionals in the fattened poultry sector. Its purpose is to promote products sold for consumption and launch campaigns in the general interest of the profession.
In this context, Légende built a digital event for Sopexa a on behalf of the CIFOG. We constructed our strategy around the Saint Martin, celebrated on November 11th, to involve the French Cuisine intentionnist into a fooding experience, which included :
An online competition,
A dedicated brand content (recipes, advices…),
A Facebook Fanpage (animated and moderated by our team),
Digital partnerships with several website (Marmiton, Au feminin,…).
Nuit de Chine au Grand Palais (China Night at the Grand Palais) is the official opening for the ceremonies of the fiftieth anniversary of diplomatic relations between France and the People’s Republic of China.
On this occasion, Légende developped a multilingual website to support the show’s communication in French, English and Chinese.
We implemented a responsive web design for an easier navigation from mobile devices.
Légende developed and produced the visual for the “18th Century: the Origins of Design” exhibit, as well as its adpatations: philanthropy applications, invitations, flyers, posters, press releases, web banners…
The exhibit presented about a hundred furniture masterpieces, created between 1650 and 1790, and demonstrating the innovative and avant-garde character of 18th century furniture.
Galerie Noemie is a branch of Yves Rocher. The request was to launch a new cosmetics brand created by a painter, the range’s products being inspired by the world of painting. The agency designed the whole visual identity and produced artwork for a variety of formats : billboards, buses, subways, press kit, website, showcase ornaments, PoS and street marketing.
Légende performs numerous advertising campaigns for Air Liquide to launch products and services.
Last great campaign: Launch of a new service SERVITRAX (track individual bottles barcode labels). The goal of this campaign was to communicate internally to involve stakeholders, develop this new service to the clients and to accept billing for its use.
Supports: Internal launch Kits (posters, flyers, …), qualification database, e-mailing, print, Web creation.
The space-star selection website is the dedicated configurator for Mitsubishi’s city car, the space star. It allows the user to fully customize the space star, and visualize the changes on the 3D animated car.
Légende built a digital event to involve women auto intentionnists into a customize experience, which included :
In 2014, Mitsubishi Motors France entrusted its communication platform to Legende. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.
Légende is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning.
Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.
Marks & Spencer France entrusted Légende with the creation of several campaigns to promote the opening of new store in So-Ouest Levallois Perret in 2012. Among the challenges that needed to be addressed : enhance the value of the “fooding” product offer, a line of products that has already met great success at the Champs-Elysées store.
Légende also worked on the opening of new stores in Aéroville & Beaugrenelle in 2013.
Légende produced and adapted the campaigns to print formats, out of home formats, Pos advertising as well as other possible media formats like buses, velibs, and leaflets produced in support of the campaigns.
Global Communication / National Communication / Local Communication / Event Communication
In 2014, Mitsubishi Motors France entrusted its communication platform to Legende. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.
Since 2004, Légende has been managing Subaru’s communication in France.
The Japanese auto-manufacturer’s 2015 “White Tiger” campaign depicts sculptures of wild beasts in a city. Adpated into a different spot for each of its 3 SUV models, and presenting the new verson of the “Outback”, the campaign puts forth the values of Subaru and of the “totem” animal: strength, elegance, power and speed.
Since 2004, Légende manages Subaru’s communication in France.
Légende created and designed the new cross-channel campaign. The agency was also involved in the design of the new regional communication tool to support traffic to local car distributors.
Bazar Chic, the online private sales store needed a creative agency to launch its brand and build a strong visual identity. Légende was entrusted with the creation of Bazar Chic’s brand territory (private sales on the internet and Home Fashion). The agency revisited the logo, accompanying graphic components and their press and web versions. Légende was also involved in the creation of the new promotional messages : “No football tonight”, “Diam’anniversaire” and “Shopping winner”.
Global Communication / National Communication / Local Communication / Event Communication
In 2013, Mitsubishi Motors France entrusted its communication platform to Légende. This collaboration is built around production of national media and off-media campaigns. Légende is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.
Hoegaarden trusted Légende with the creation of its event campaign targeting cafés, hotels and restaurants and focused on the following concept: “Where in the world could Hoegaarden be?” Sweepstakes and quirky install displays were specially created for this occasion to increase this white beer’s popularity.
Marks & Spencer UK, the United Kingdom’s biggest prêt-à-porter retailer has entrusted Légende with the production and adaptation of different campaigns such as Summer 2013, Royal Baby in 2014, Sales 2013…
Légende produced and adapted the campaigns to print formats, OOH formats, leaflets, buses, web banners, pages skins, with in-store design and concept to adorn the interactive sales terminals located in stores.
Légende’ business strategy teams work hand in hand with brands, from their strategy’s inception to its commercial deployment. Their work involves using all of the available information and data in order to deliver efficient recommendations which lead to consistent brand identities.
The agency is involved at all levels of the business, from Upper Management to Communications as well as Marketing and Sales, among others.
In order to best answer its clients’ strategic needs, Légende incorporates all the experience and expertise of Mediakeys, the group’s media division, and that of Comkeys’ research and innovation division.
Légende created and developed all of the interior visuals for the Train du Cinéma, created for Gaumont’s 120th birthday in partnership with SNCF and STIF.
This project allows the rider to journey through the invention of cinema, the Golden Twenties, and the cinema of the 1930s to 1970 (focus on the film Les Tontons Flingueurs), Paris and its movie stars (with a space dedicated to the film Les Visiteurs).
LEGENDE HAS CREATED THE DECOR OF THE VERSAILLES’ TRAIN ON LINE C IN ORDER TO BRING TOGETHER CULTURE AND COMFORT
Following the success of the subways the agency had already covered with Versailles’ sceneries 4 years ago, SNCF Transilien, STIF and the Establishment of the Palace and Museum of Versailles decided to renew their partnership and reissue a new version on time for the subway’s renovation.
To tone with the new interior atmosphere and to embellish the train’s compartments, Légende focused on the Palace’s gardens including the famous Latona fountain.
Other unmissable places were also included, such as the hall of Mirrors, the Battles Gallery as well as more intimate and less renowned sceneries like the Queen’s bedroom in the “Petit Trianon”, the temple of Love, the Belvedere of Marie-Antoinette’s estate, the peristyle of the Grand Trianon and also the Library of Louis XIV’s private apartments.
These trompe l’oeil embellish the brand new trains which interiors were selected by Parisians in 2009.
Légende imagined and created the Campaign 2012 that highlighted the location, culture and activities of Chateau de Versailles. The agency worked on original creations, communication about events and exhibits, ads directed to Parisians inviting them to visit the “Chateau de Versailles”, OOH total branding of the Paris suburban trains directed to locals and tourists alike.
In 2014, Mitsubishi Motors France entrusted its communication platform to Légende. This collaboration is built around production of national media and off-media campaigns, to support the launch of the new L 200 and the new Outlander PHEV.
On the occasion of the MEDEF Summer University, Légende designed for Malakoff Mederic a unique interactive live experience: “Pour que le paralympisme rayonne”, to support Paris’ candidacy in hosting the 2024 Olympic Games.
Our goal was to promote the French federations of Handisport and Adapted sports.
This digital event included :
A Facebook App
Dedicated brand content
Live contest on the event
Légende also designed the social media strategy, planning and buying to promote this experience.
GLOBAL BRAND STRATEGY – CREATION – PRODUCTION – BRAND CONTENT – LOCAL ADAPTATIONS
As the ad agency of the Comkeys group, Legende creates and puts forth creative communication strategies for its clients in France and abroad.
With pure creative work and custom-designed strategies for brands and their distribution networks, the agency engages its clients’ needs from brand image to awereness, influence and product launches across the board.
The agency’s creativity was further consolidated in 2012 with the acquisition and integration of the prestigious creative design firm “Encore Eux”.