Community Management

Adkeys for Shiseido France – Community Management

online_competition_dedicated_brand_content_facebook_social_advertising_digital_strategy_strategie_facebook_community management

Shiseido IPAD-2

Adkeys guided Shiseido through the implementation of their digital strategy since 2008.
We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content.

Our agency also provided strategic recommendations aimed at recruiting new fans and engaging the existing ones on the French market. We were in charge of implementing and optimizing the media buys based on Shiseido’s digital strategy.

 

Shiseido_facebook-new-fanpage

SUNCARE_04_V4

SortieProduit_glow01

SortieProduit_levre02

12shisei016_visuel_FB_50000fans_Merci

Shiseido_100000Fans_Rose

 

Adkeys for Alpine Electronics – The Golf 7 photo contest – 2016

Facebook_digital_strategy_fanpage_community_daily_photo_contest_concours_Golf_VII_mobile_media_innovation

Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch the Alpine Style Golf 7 navigation system and build a strong product awareness with a premium digital experience.

We constructed our strategy around the size of the product to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

ALPINE Golf 7 IPAD-2

 

Alpine Golf 7 _ Adkeys_jeu

Alpine golf 7 participation_Adkeys

Alpine Golf 7_ Gallerie_Adkeys

Alpine fanpage _ Golf 7

Adkeys for Alpine Electronics – TuneIt digital event – 2014

Facebook_contest_digital_event_An_online_competition_A_dedicated_brand_content_YouTube_advertising_Social_advertising_Online_banners

Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of the mobile app “TuneIt” : to build a strong product awareness with a premium digital experience.

We constructed our strategy around the fonctionnalities of the app to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

Alpine TuneIt IPAD-2

 

04-Facebook_1200x1200

03-Facebook_1200x1200

Home_mini-jeu_ALPINE

chance1_mini-jeu_ALPINE

01-Facebook_1200x1200

05-Facebook_1200x1200

Adkeys for Hyundai – The Veloster contest – 2011

Facebook_digital_strategy_fanpage_community_daily_photo_contest_concours_veloster_contest_mailing

Adkeys built a digital event to mark the launch of the new Veloster of Hyundai.

This prize competition was aimed at creating digital event with an IRL (In Real Life) brand exprience.

We constructed our strategy around a graphic and playful interactive journey, which lead the winners to try the veloster out pre-releas.

VELOSTER IPAD-5

 

Hyundai_Veloster_FR_2011_Jeu_3 lots

Hyundai_Veloster_FR_2011_Jeu_ recrutement

Hyundai_Veloster_FR_2011_mailing_presentation_LOT3 mailing_piste_couleurs

Adkeys for Mitsubishi – Digital redesign – 2012

Digital_redesign_official_website_facebook_fanpage_youtube_channel

In order to launch the national media campaign, based on the new claim of Mitsubishi “Excellence in its original version”, Mitsubishi Motors France entrusted the redesign of its digital communication tools to Adkeys.

We constructed our strategy around a more premium positioning, which included :

  • The redesign of the official website,
  • The creation of the Facebook fanpage,
  • The creation of the YouTube channel.

MITSU IPAD-2

 

01_Home_23_07_12

04_Offres_Speciales_23.07.12

Mitsubishi_Fanpage

Mitsubishi_Welcome Page

Mitsubishi_Youtabe chaîne_Adkeys

Adkeys for Subaru – Community Management – 2015

Facebook_digital_strategy_fanpage_community_2012_daily

Adkeys guides Subaru through the implementation of their social strategy since the opening of their fanpage in 2012.

We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.

At the opening of the fanpage, our agency also provided strategic media recommendations aimed at recruiting new fans and engaging them on the newly created page.

Subaru France community on Facebook : 37,300 fans (January 2016)

SUBARU IPAD-3

 

Subaru_Facebook fanpage

Subaru_coverFB_Adkeys

Subaru_Welcome Page_Adkeys

 

Adkeys for Sopexa – CIFOG – 2013

Facebook_digital_strategy_fanpage_community_daily_photo_contest_concours_recettes_cuisine_foie_gras_mini-sites_online_competition_digital_partnership

The CIFOG (the Comité Interprofessionnel des Palmipèdes à Foie Gras) represents all professionals in the fattened poultry sector. Its purpose is to promote products sold for consumption and launch campaigns in the general interest of the profession.

In this context, Adkeys built a digital event for Sopexa a on behalf of the CIFOG. We constructed our strategy around the Saint Martin, celebrated on November 11th, to involve the French Cuisine intentionnist into a fooding experience, which included :

  • An online competition,
  • A dedicated brand content (recipes, advices…),
  • A Facebook Fanpage (animated and moderated by our team),
  • Social advertising,
  • Digital partnerships with several website (Marmiton, Au feminin,…).

CIFOG IPAD-2

 

CIFOG_HP_Adkeys

Adkeys_SAINTMARTIN_jeu concours

Adkeys_Saint martin_ CIFOG_HP

SOPEXA_CIFOG_facebookpage_Adkeys


Adkeys for Alpine Electronics – Community Management – 2015

Facebook_digital_strategy_fanpage_community_daily_photo_contest_concours

Adkeys is Alpine Electronics’ digital agency since 2014. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.

Our agency provided strategic recommendations aimed at :

  1. Developping the editorial content to be used as reference, giving the brand’s communication more coherence on Facebook and –in the future- on all social media outlets,
  2. Reinforcing the brand identity by offering a cohesive and shared visual scheme,
  3. Boosting brand loyalty and engagement,
  4. Growing an engaged customer database.

ALPINE IPAD-2

Alpine_Facebook fanpage

Alpine Electronics - ILX 700 - Adkeys

5551_871838669589893_129687739184371314_n

Adkeys for Mitsubishi 2013

MMAF02

In 2013, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

MMAF02

 

MMAF03

 

Adkeys for Shiseido Europe – The Kiss & Tell contest – 2013

online_competition_contest_dedicated_brand_content_facebook_social_advertising_digital_strategy_strategie_facebook

Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

Adkeys was entrusted with the launch the new lipstick collection and build a strong product awareness with a premium digital experience in France, Germany, Spain and Portugal.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising,
  • YouTube advertising,
  • An e-mailing.

Shiseido Kiss & Tell IPAD-4

K&T_FBApp_home

Shiseido All - Ecran 2

Shiseido Es - Ecran 3

Shiseido Pt - Ecran 5

 

 

Adkeys for Shiseido France – 140 ans de beauté contest – 2012

online_competition_dedicated_brand_content_facebook_social_advertising_digital_strategy_strategie_facebook

Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

On the occasion of Shiseido’s 140th anniversary, Adkeys designed and produced a premium digital experience that revisits the brand’s most memorable products.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising.

Shiseido-140-ans-de-beauté-IPAD-3-600x857

 

Diapositive 1

Diapositive 1

Adkeys for Malakoff Médéric – Université d’été du MEDEF – 2015

digital_even_social_media_stratégie_strategy_innovant_innovative_mini_website_Facebook_App_Dedicated_brand_content_Live_contest

On the occasion of the MEDEF Summer University, Adkeys designed for Malakoff Mederic a unique interactive live experience: “Pour que le paralympisme rayonne”, to support Paris’ candidacy in hosting the 2024 Olympic Games.

Our goal was to promote the French federations of Handisport and Adapted sports.

This digital event included :

  • A mini-website
  • A Facebook App
  • Dedicated brand content
  • Live contest on the event

Adkeys also designed the social media strategy, planning and buying to promote this experience.

15malak006_Facebook_Handisport_04

Malakoff Médéric_Ecran 4 paralympisme

Ecran 1 paralympisme

Ecran 2paralympisme

Ecran 3 paralympisme

 

Ecran 5 paralympisme

Event Paralympisme 1

Event Paralympisme 2

Handisport_Facebook fanpage