Direct Marketing

Adkeys for Alpine Electronics – Alpine Style Mercedes ML – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of its Alpine Style Mercedes ML navigation system, and build a strong product awareness in France and Belgium.

The agency handled the design of the promotions communication tool, which included :

  • A direct marketing campaign,
  • A national digital campaign,
  • A newsletter.

Adkeys also designed the media strategy, the media planning and the media buying (in France and Belgium) to promote this navigation system.

 

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Adkeys for Hyundai – The Veloster contest – 2011

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Adkeys built a digital event to mark the launch of the new Veloster of Hyundai.

This prize competition was aimed at creating digital event with an IRL (In Real Life) brand exprience.

We constructed our strategy around a graphic and playful interactive journey, which lead the winners to try the veloster out pre-releas.

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Adkeys for Mitsubishi – Technologie Grandeur Nature – 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.

Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning.

Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Mitsubishi 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Mitsubishi 2013

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In 2013, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Subaru – Autothérapie – 2014

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Since 2004, Adkeys has been managing Subaru’s communication efforts in France.

In 2014, Adkeys created and designed the new “AUTOTHERAPY” campaign. The agency also adapted it into several “lessons” to express the happiness and well-being that one feels inside a Subaru.

Lesson #2: “Stay in control in all situations” – Lesson #4 “Express your real nature” – Lesson #5 “Assert yourself” – Lesson #6: “Dare to go beyond”

The agency was also involved in the design of a new regional communication tool to support traffic to local car dealerships.

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