Edition

Adkeys for Le Château de Versailles – Edition – 2014

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Adkeys imagined and created the product catalog for the Palace of Versailles and its adaptations into editorial tools for the new programs it offers: membership cards, 1-year cards, prestige visit pamphlets, 2-day tour pamphlets and brochures for works councils as well as press releases.

A visual layout and color code were created so that each product could be easily identified among the various offers.

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Adkeys for Mitsubishi – Technologie Grandeur Nature – 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.

Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning.

Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Marks & Spencer – New Stores Opening – 2012 & 2013

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Marks & Spencer France entrusted Adkeys with the creation of several campaigns to promote the opening of new store in So-Ouest Levallois Perret in 2012. Among the challenges that needed to be addressed : enhance the value of the “fooding” product offer, a line of products that has already met great success at the Champs-Elysées store.

Adkeys also worked on the opening of new stores in Aéroville & Beaugrenelle in 2013.

Adkeys produced and adapted the campaigns to print formats, out of home formats, Pos advertising as well as other possible media formats like buses, velibs, and leaflets produced in support of the campaigns.

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Adkeys for Versailles

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Brief: Deliver a communication platform that highlights the location, culture and activities of Chateau de Versailles

Objective: image and traffic

Formats: original creations, communication about events and exhibits, ads directed to Parisians inviting them to visit the “Chateau de Versailles”.

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Adkeys for Château de Versailles “Vivez Versailles Autrement” 2015

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Adkeys is partnering with Château de Versailles for its new information campaign in 2015 “Experience Versailles Differently”

The aim of the campaign imagined by Adkeys is to promote a re-defined Versailles by showing the visitor that anyone can experience Versailles in a different and unique way.

This project will give the viewer the ability to interact with iconic landmarks of the Château, revealing the multiple ways one can visit Versailles, thus redefining the whole experience.

 The campaigns will focus on print press, web and out-of-home with billboards, bus shelters, digital screens in stations and subway cars as well as bus-sides and bus vinyl wraps.

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Adkeys for Mitsubishi 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Mitsubishi 2013

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In 2013, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Marks & Spencer – Creative Adaptations – from 2012 to 2014

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Marks & Spencer UK, the United Kingdom’s biggest prêt-à-porter retailer has entrusted Adkeys with the production and adaptation of different campaigns such as Summer 2013, Royal Baby in 2014, Sales 2013…

Adkeys produced and adapted the campaigns to print formats, OOH formats, leaflets, buses, web banners, pages skins, with in-store design and concept to adorn the interactive sales terminals located in stores.

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Adkeys for Subaru – Autothérapie – 2014

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Since 2004, Adkeys has been managing Subaru’s communication efforts in France.

In 2014, Adkeys created and designed the new “AUTOTHERAPY” campaign. The agency also adapted it into several “lessons” to express the happiness and well-being that one feels inside a Subaru.

Lesson #2: “Stay in control in all situations” – Lesson #4 “Express your real nature” – Lesson #5 “Assert yourself” – Lesson #6: “Dare to go beyond”

The agency was also involved in the design of a new regional communication tool to support traffic to local car dealerships.

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Adkeys for Malakoff Mederic

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Since 2014, Malakoff Médéric has trusted Adkeys with the creation of its published material (reports, posters, abstracts) which present studies on the health and well-being of workers and executives.

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Adkeys for Château de Versailles “Vivez Versailles Autrement” 2014

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Adkeys is partnering with Château de Versailles for its new information campaign in 2014 “Experience Versailles Differently”

The aim of the campaign imagined by Adkeys is to promote a re-defined Versailles by showing the visitor that anyone can experience Versailles in a different and unique way.

This project will give the viewer the ability to interact with iconic landmarks of the Château, revealing the multiple ways one can visit Versailles, thus redefining the whole experience.

 The campaigns will focus on print press, web and out-of-home with billboards, bus shelters, digital screens in stations and subway cars as well as bus-sides and bus vinyl wraps.

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Edition

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EDITING : brand content – creation of published material

Since it was founded in 1993, the agency has been especially recognized for the production and publication of high added-value content for brands. From brand content (built around the brand’s environment, refining the brand’s objectives, production of editorial, audio and video content) to published material, Adkeys collaborates with the Palace of Versailles, Mitsubishi Motors, Malakoff Mederic, Forever 21, Shiseido, Subaru, Alpine Electronics, Osmoze, etc.