Little Bros, a production company chose Légende to promote the show by Swedish trio Blønd and Blōnd and Blónd !
The trio revisit revisits a repertoire of classic french songs. Légende worked on a media strategy (display, retargeting, emailing, social advertising) and a content strategy (social content, contest , video … )
LEGENDE HAS CREATED THE DECOR OF THE NATURE & HERITAGE’S TRAIN ON LINE N
Following the success of the subways the agency had already covered with Versailles’ sceneries 4 years ago, with Le Musée d’Orsay 3 years ago and with Gaumont’s museum last year, SNCF Transilien and STIF decided to renew their partnership and created a Nature & Heritage’s Train on line N.
To tone with the new interior atmosphere and to embellish the train’s compartments, Légende focused on The National Domain of Rambouillet and on the natural heritage of Ile-de-France.
The first train runs on line N since 15th Dec. 2016. 4 other trains will run by the end of 2017.
Légende a créé pour le Musée Grévin un ensemble de visuels avec pour objectif de générer du trafic dans le musée pendant la période d’Halloween. L’agence a pris pour la campagne des images de visiteurs exprimant leur frisson.
La campagne s’est déclinée en affichage 4×3 dans le métro, en panneaux trottoirs, culs de bus et colonnes Morris sur le mois d’Octobre 2016 à Paris.
In 2014, Légende designed several unique interactive live experiences about health coverage for Malakoff Mederic.
To support the MEDEF Summer University, Légende designed a unique interactive live experience: the connected challenge and health area. On the occasion of the French innovation show “Osons la France” (Dare France) which took place last December at the Grand Palais, Légende designed a unique interactive live experience consisting of an optical station and a practical game among other applications.
The virtual mirror allowed visitors to try various eyeglass frames and to choose their lenses while displaying the out-of-pocket costs and insurance-covered costs, in real time. A prototype for a pioneering absenteeism management tool was also presented during the show.
Légende and The Twelve also produced a futuristic video showing Malakoff Mederic’s strategy”.
Let your imagination guide you through the Royal Exibition train, and while you’re sitted, take in the breathtaking scenery of the French history.
Légende created all the decoration for the total covering of more than five RER C so that travelers might be sitting in either the Gallery of Mirrors, the library, the Queen’s bedroom or under a trellis of roses. The decoration project is being promoted as a way to attract travelers heading to their everyday destination and for some all the way to Versailles.
Marks & Spencer France entrusted Légende with the creation of several campaigns to promote the opening of new store in So-Ouest Levallois Perret in 2012. Among the challenges that needed to be addressed : enhance the value of the “fooding” product offer, a line of products that has already met great success at the Champs-Elysées store.
Légende also worked on the opening of new stores in Aéroville & Beaugrenelle in 2013.
Légende produced and adapted the campaigns to print formats, out of home formats, Pos advertising as well as other possible media formats like buses, velibs, and leaflets produced in support of the campaigns.
Légende created and developed all of the interior visuals for the Train du Cinéma, created for Gaumont’s 120th birthday in partnership with SNCF and STIF.
This project allows the rider to journey through the invention of cinema, the Golden Twenties, and the cinema of the 1930s to 1970 (focus on the film Les Tontons Flingueurs), Paris and its movie stars (with a space dedicated to the film Les Visiteurs).
LEGENDE HAS CREATED THE DECOR OF THE VERSAILLES’ TRAIN ON LINE C IN ORDER TO BRING TOGETHER CULTURE AND COMFORT
Following the success of the subways the agency had already covered with Versailles’ sceneries 4 years ago, SNCF Transilien, STIF and the Establishment of the Palace and Museum of Versailles decided to renew their partnership and reissue a new version on time for the subway’s renovation.
To tone with the new interior atmosphere and to embellish the train’s compartments, Légende focused on the Palace’s gardens including the famous Latona fountain.
Other unmissable places were also included, such as the hall of Mirrors, the Battles Gallery as well as more intimate and less renowned sceneries like the Queen’s bedroom in the “Petit Trianon”, the temple of Love, the Belvedere of Marie-Antoinette’s estate, the peristyle of the Grand Trianon and also the Library of Louis XIV’s private apartments.
These trompe l’oeil embellish the brand new trains which interiors were selected by Parisians in 2009.
On the occasion of the MEDEF Summer University, Légende designed for Malakoff Mederic a unique interactive live experience: “Pour que le paralympisme rayonne”, to support Paris’ candidacy in hosting the 2024 Olympic Games.
Our goal was to promote the French federations of Handisport and Adapted sports.
This digital event included :
A Facebook App
Dedicated brand content
Live contest on the event
Légende also designed the social media strategy, planning and buying to promote this experience.