Media

Adkeys for Grevin – Halloween 2016

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Adkeys a créé pour le Musée Grévin un ensemble de visuels avec pour objectif de générer du trafic dans le musée pendant la période d’Halloween. L’agence a pris pour la campagne des images de visiteurs exprimant leur frisson.

La campagne s’est déclinée en affichage 4×3 dans le métro, en panneaux trottoirs, culs de bus et colonnes Morris sur le mois d’Octobre 2016 à Paris.

 

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Adkeys for Ercom – Cryptobox – 2016

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ADKEYS won the ERCOM’s media pitch.

The agency ADKEYS won ERCOM’s media pitch to launch the secure sharing and collaborative working solution CRYPTOBOX in France.

This request for proposals aims at getting the service known among the decision-taking targets.

ADKEYS has designed new creations portraying the secure collaboration between two enterprises working remotely, the CRYPTOBOX’s promise being illustrated by a cloud protecting the characters from leaks.

The agency also proposed a media action plan that mixes economical and digital press and created a conversion tunnel for prospects that includes an editorial part on social networks.

 

 

 

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Adkeys for Mitsubishi Motors – Digital Event – 2016

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En 2016 Mitsubishi Motors France concentre ses investissements publicitaires sur son cœur de cible et souhaite mettre en œuvre une stratégie de communication différenciante explorant la piste de la saga publicitaire en vidéo.

L’agence produit ainsi les 4 épisodes de la saga “on est pas bien là ?” diffusée sur l’ensemble des terminaux web et mobiles et lance également un dispositif digital pour soutenir la campagne en produisant:

  • un mini-site en HTML5
  • des landing pages
  • Emailing

L’agence gère également la publicité sur facebook (page – Post ad – Lnk Ad – Video Ad – Page Like) et sur youtube (Pré-Roll)

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Adkeys for A Vendre à Louer – 2014

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Adkeys has partnered with A Vendre A Louer (a major real estate website) to create their new visual identity while breaking free from the expected standards of the real estate industry: fuchsia and white with a geometric pictogram, which lets the viewer imagine all types of dwellings. To reinforce their new image, Adkeys also developed a new tagline that is simple yet impactul: “A vivre Absolument” (“Absolute Living”).

Adkeys developed the TV spot as well as the radio and print campaigns with a new brand positioning: Happiness! The 24-second TV spot simply shows people being happy in their homes: a student in her first studio apartment, a couple in their kitchen, an elderly woman celebrating her birthday with her grandchildren, a same-sex couple and their children relaxing in their living room and soon-to-be parents taking a selfie! The actors were not cast traditionally but rather were selected because they are all employees of A vendre A Louer who performed specially for this ad!

Adkeys for Exacompta – Forum Agenda collection – 2014

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Exacompta is the most well-known brand for diaries, filing and office items, standing 20 points ahead of its competitors in terms of brand awareness in France.

Adkeys was entrusted with the launch the new agenda collection and build a strong product awareness with a premium digital experience.

We created a graphic and playful interactive journey to involve teenargers and their parents into this digital event, which included :

  • An online competition,
  • An official website for this collection,
  • A national TV campaign,
  • YouTube advertising,
  • An e-mailing

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Adkeys for Alpine Electronics – Alpine Style Audi – 2015

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of its Alpine Style Audi navigation system, and build a strong product awareness.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A Facebook campaign.

Adkeys also designed the media strategy, the media planning and the media buying to promote this navigation system.

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Adkeys for Alpine Electronics – Alpine Style Mercedes ML – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of its Alpine Style Mercedes ML navigation system, and build a strong product awareness in France and Belgium.

The agency handled the design of the promotions communication tool, which included :

  • A direct marketing campaign,
  • A national digital campaign,
  • A newsletter.

Adkeys also designed the media strategy, the media planning and the media buying (in France and Belgium) to promote this navigation system.

 

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Adkeys for Alpine Electronics – The Golf 7 photo contest – 2016

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch the Alpine Style Golf 7 navigation system and build a strong product awareness with a premium digital experience.

We constructed our strategy around the size of the product to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

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Adkeys for Alpine Electronics – TuneIt digital event – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of the mobile app “TuneIt” : to build a strong product awareness with a premium digital experience.

We constructed our strategy around the fonctionnalities of the app to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

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Adkeys for Mignon – Croco Savannah – 2013

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Mignon is a leather luxury goods company created in 1885. It is part of the French delicacy and elegance traditions.

Adkeys was entrusted with the launch of the new collection “Croco Savannah”, and build a strong visual identity for this collection.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A dedicated mini-website.

Adkeys also designed the media strategy, the media planning and the media buying to promote this new collection, and build its awareness.

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Adkeys for Hyundai – The Veloster contest – 2011

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Adkeys built a digital event to mark the launch of the new Veloster of Hyundai.

This prize competition was aimed at creating digital event with an IRL (In Real Life) brand exprience.

We constructed our strategy around a graphic and playful interactive journey, which lead the winners to try the veloster out pre-releas.

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Adkeys for Subaru – Community Management – 2015

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Adkeys guides Subaru through the implementation of their social strategy since the opening of their fanpage in 2012.

We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.

At the opening of the fanpage, our agency also provided strategic media recommendations aimed at recruiting new fans and engaging them on the newly created page.

Subaru France community on Facebook : 37,300 fans (January 2016)

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Adkeys for Sopexa – CIFOG – 2013

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The CIFOG (the Comité Interprofessionnel des Palmipèdes à Foie Gras) represents all professionals in the fattened poultry sector. Its purpose is to promote products sold for consumption and launch campaigns in the general interest of the profession.

In this context, Adkeys built a digital event for Sopexa a on behalf of the CIFOG. We constructed our strategy around the Saint Martin, celebrated on November 11th, to involve the French Cuisine intentionnist into a fooding experience, which included :

  • An online competition,
  • A dedicated brand content (recipes, advices…),
  • A Facebook Fanpage (animated and moderated by our team),
  • Social advertising,
  • Digital partnerships with several website (Marmiton, Au feminin,…).

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Adkeys for Mitsubishi – Technologie Grandeur Nature – 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.

Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected] and a new, more premium positioning.

Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Marks & Spencer – New Stores Opening – 2012 & 2013

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Marks & Spencer France entrusted Adkeys with the creation of several campaigns to promote the opening of new store in So-Ouest Levallois Perret in 2012. Among the challenges that needed to be addressed : enhance the value of the “fooding” product offer, a line of products that has already met great success at the Champs-Elysées store.

Adkeys also worked on the opening of new stores in Aéroville & Beaugrenelle in 2013.

Adkeys produced and adapted the campaigns to print formats, out of home formats, Pos advertising as well as other possible media formats like buses, velibs, and leaflets produced in support of the campaigns.

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Adkeys for Subaru – 2015

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Since 2004, Adkeys has been managing Subaru’s communication in France.

The Japanese auto-manufacturer’s 2015 “White Tiger” campaign depicts sculptures of wild beasts in a city. Adpated into a different spot for each of its 3 SUV models, and presenting the new verson of the “Outback”, the campaign puts forth the values of Subaru and of the “totem” animal: strength, elegance, power and speed.

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Adkeys for Mitsubishi 2013

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Global Communication / National Communication / Local Communication / Event Communication
In 2013, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Subaru – Autothérapie – 2014

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Since 2004, Adkeys has been managing Subaru’s communication efforts in France.

In 2014, Adkeys created and designed the new “AUTOTHERAPY” campaign. The agency also adapted it into several “lessons” to express the happiness and well-being that one feels inside a Subaru.

Lesson #2: “Stay in control in all situations” – Lesson #4 “Express your real nature” – Lesson #5 “Assert yourself” – Lesson #6: “Dare to go beyond”

The agency was also involved in the design of a new regional communication tool to support traffic to local car dealerships.

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Adkeys for Shiseido Europe – The Kiss & Tell contest – 2013

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Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

Adkeys was entrusted with the launch the new lipstick collection and build a strong product awareness with a premium digital experience in France, Germany, Spain and Portugal.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising,
  • YouTube advertising,
  • An e-mailing.

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Adkeys for Shiseido France – 140 ans de beauté contest – 2012

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Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

On the occasion of Shiseido’s 140th anniversary, Adkeys designed and produced a premium digital experience that revisits the brand’s most memorable products.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising.

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Media strategy

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Adkeys use its unique and effective approach to marketing and advertising to bring you the results you’re looking for. By using a variety of methods from traditional TV and radio advertising, to cutting edge SEO and digital marketing, we give your brand the maximum amount of exposure to the demographic you are looking for.