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Adkeys pour Mitsubishi Motors & VSD

VSD MITSU

BRIEF : Faire rayonner les 100 ans de Mitsubishi Motors sur cette fin d’année.

SOLUTIONS APPORTEES : Dans le cadre des 100 ans de la marque, l’agence Légende a imaginé un partenariat en collaboration avec VSD, magazine d’aventure et partenaires d’évènements sportifs incontournables, qui fête également un anniversaire symbolique, ses 40 ans. A l’occasion de cet anniversaire commun, l’agence Légende et VSD ont mis en place « Le grand prix de l’aventure humaine ».  Fondé sur des valeurs communes comme la compétition et le dépassement de soi, Le grand prix de l’aventure humaine a permis de faire (re)découvrir les aventures humaines et technologique de Mitsubishi Motors.

DISPOSITIF : Ce dispositif a été déployé en presse au travers de 4 publi-communiqués et relayé en web sur un sité dédié et les réseaux sociaux. Tout au long de l’opération, les internautes ont été appelés à voter pour élire leur aventurier de l’année favori. Parmi les aventuriers sélectionnés, on retrouve des personnalités fortes ayant réalisé des exploits sportifs et qui inspirent aujourd’hui bon nombre d’ hommes et de femmes. Le grand prix est à présent clôturé et le gagnant vous sera révélé le 30 novembre 2017.

 

 VSD MITSU

Légende pour Live Nation

LEGEND

BRIEF : Live Nation (affilié CNV) a fait appel à Légende pour promouvoir les concerts de QOTSA, John Legend et de Future dans le métro à Paris fin septembre 2017.

SOLUTIONS APPORTÉES : Afin de toucher la cible de chacun des artistes, Légende a choisie et acheté des emplacements stratégiques dans les métros, les gares et en extérieur des trois villes que sont, Paris, Montpellier et Lyon.

 DATES : Du 22 septembre au 5 octobre 2017.

VILLE : Paris

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Légende for Le Monde – “Les Petits Guides de la langue française” 2017

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L’agence Légende a conçu et réalisé pour Le Monde les couvertures des 30 « Petits Guides de la langue française ».

Cette collection pédagogique et ludique sur la langue française est le fruit d’un partenariat entre le journal et les éditions Garnier.

L’objectif était d’illustrer de façon humoristique chacun des 30 thèmes abordés. Pari réussi pour l’agence !

 

Légende for Grevin – Halloween 2016

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Légende a créé pour le Musée Grévin un ensemble de visuels avec pour objectif de générer du trafic dans le musée pendant la période d’Halloween. L’agence a pris pour la campagne des images de visiteurs exprimant leur frisson.

La campagne s’est déclinée en affichage 4×3 dans le métro, en panneaux trottoirs, culs de bus et colonnes Morris sur le mois d’Octobre 2016 à Paris.

 

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Adkeys pour Grévin Halloween 3

Légende for A Vendre à Louer – 2014

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Légende has partnered with A Vendre A Louer (a major real estate website) to create their new visual identity while breaking free from the expected standards of the real estate industry: fuchsia and white with a geometric pictogram, which lets the viewer imagine all types of dwellings. To reinforce their new image, Légende also developed a new tagline that is simple yet impactul: “A vivre Absolument” (“Absolute Living”).

Légende developed the TV spot as well as the radio and print campaigns with a new brand positioning: Happiness! The 24-second TV spot simply shows people being happy in their homes: a student in her first studio apartment, a couple in their kitchen, an elderly woman celebrating her birthday with her grandchildren, a same-sex couple and their children relaxing in their living room and soon-to-be parents taking a selfie! The actors were not cast traditionally but rather were selected because they are all employees of A vendre A Louer who performed specially for this ad!

Légende for Alpine Electronics – Alpine Style Audi – 2015

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Légende was entrusted with the launch of its Alpine Style Audi navigation system, and build a strong product awareness.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A Facebook campaign.

Légende also designed the media strategy, the media planning and the media buying to promote this navigation system.

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Légende for Mignon – Croco Savannah – 2013

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Mignon is a leather luxury goods company created in 1885. It is part of the French delicacy and elegance traditions.

Légende was entrusted with the launch of the new collection “Croco Savannah”, and build a strong visual identity for this collection.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A dedicated mini-website.

Légende also designed the media strategy, the media planning and the media buying to promote this new collection, and build its awareness.

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Légende for Le Château de Versailles – Edition – 2014

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Légende imagined and created the product catalog for the Palace of Versailles and its adaptations into editorial tools for the new programs it offers: membership cards, 1-year cards, prestige visit pamphlets, 2-day tour pamphlets and brochures for works councils as well as press releases.

A visual layout and color code were created so that each product could be easily identified among the various offers.

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Légende for Le Château de Versailles – Le 18ème aux sources du Design – 2015

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Légende developed and produced the visual for the “18th Century: the Origins of Design” exhibit, as well as its adpatations: philanthropy applications, invitations, flyers, posters, press releases, web banners…

The exhibit presented about a hundred furniture masterpieces, created between 1650 and 1790, and demonstrating the innovative and avant-garde character of 18th century furniture.

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Légende for Galerie Noémie – 2001

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Galerie Noemie is a branch of Yves Rocher. The request was to launch a new cosmetics brand created by a painter, the range’s products being inspired by the world of painting. The agency designed the whole visual identity and produced artwork for a variety of formats : billboards, buses, subways, press kit, website, showcase ornaments, PoS and street marketing.

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Légende for Air Liquide

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Légende performs numerous advertising campaigns for Air Liquide to launch products and services.
Last great campaign: Launch of a new service SERVITRAX (track individual bottles barcode labels). The goal of this campaign was to communicate internally to involve stakeholders, develop this new service to the clients and to accept billing for its use.
Supports: Internal launch Kits (posters, flyers, …), qualification database, e-mailing, print, Web creation.

Air liquide Adkeys

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Légende for Mitsubishi – Technologie Grandeur Nature – 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Legende. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.

Légende is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning.

Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Légende for Marks & Spencer – New Stores Opening – 2012 & 2013

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Marks & Spencer France entrusted Légende with the creation of several campaigns to promote the opening of new store in So-Ouest Levallois Perret in 2012. Among the challenges that needed to be addressed : enhance the value of the “fooding” product offer, a line of products that has already met great success at the Champs-Elysées store.

Légende also worked on the opening of new stores in Aéroville & Beaugrenelle in 2013.

Légende produced and adapted the campaigns to print formats, out of home formats, Pos advertising as well as other possible media formats like buses, velibs, and leaflets produced in support of the campaigns.

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Légende for Château de Versailles “Vivez Versailles Autrement” 2015

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Légende is partnering with Château de Versailles for its new information campaign in 2015 “Experience Versailles Differently”

The aim of the campaign imagined by Légende is to promote a re-defined Versailles by showing the visitor that anyone can experience Versailles in a different and unique way.

This project will give the viewer the ability to interact with iconic landmarks of the Château, revealing the multiple ways one can visit Versailles, thus redefining the whole experience.

 The campaigns will focus on print press, web and out-of-home with billboards, bus shelters, digital screens in stations and subway cars as well as bus-sides and bus vinyl wraps.

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Légende for Mitsubishi 2014

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Global Communication / National Communication / Local Communication / Event Communication
In 2014, Mitsubishi Motors France entrusted its communication platform to Legende. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Légende for Bazar Chic – 2009

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Bazar Chic, the online private sales store needed a creative agency to launch its brand and build a strong visual identity. Légende was entrusted with the creation of Bazar Chic’s brand territory (private sales on the internet and Home Fashion). The agency revisited the logo, accompanying graphic components and their press and web versions. Légende was also involved in the creation of the new promotional messages : “No football tonight”, “Diam’anniversaire” and “Shopping winner”.

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Légende for Mitsubishi 2013

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Global Communication / National Communication / Local Communication / Event Communication
In 2013, Mitsubishi Motors France entrusted its communication platform to Légende. This collaboration is built around production of national media and off-media campaigns. Légende is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Légende was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Légende for Marks & Spencer – Creative Adaptations – from 2012 to 2014

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Marks & Spencer UK, the United Kingdom’s biggest prêt-à-porter retailer has entrusted Légende with the production and adaptation of different campaigns such as Summer 2013, Royal Baby in 2014, Sales 2013…

Légende produced and adapted the campaigns to print formats, OOH formats, leaflets, buses, web banners, pages skins, with in-store design and concept to adorn the interactive sales terminals located in stores.

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Légende for Subaru – Autothérapie – 2014

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Since 2004, Légende has been managing Subaru’s communication efforts in France.

In 2014, Légende created and designed the new “AUTOTHERAPY” campaign. The agency also adapted it into several “lessons” to express the happiness and well-being that one feels inside a Subaru.

Lesson #2: “Stay in control in all situations” – Lesson #4 “Express your real nature” – Lesson #5 “Assert yourself” – Lesson #6: “Dare to go beyond”

The agency was also involved in the design of a new regional communication tool to support traffic to local car dealerships.

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Légende for Château de Versailles “Vivez Versailles Autrement” 2014

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Légende is partnering with Château de Versailles for its new information campaign in 2014 “Experience Versailles Differently”

The aim of the campaign imagined by Légende is to promote a re-defined Versailles by showing the visitor that anyone can experience Versailles in a different and unique way.

This project will give the viewer the ability to interact with iconic landmarks of the Château, revealing the multiple ways one can visit Versailles, thus redefining the whole experience.

 The campaigns will focus on print press, web and out-of-home with billboards, bus shelters, digital screens in stations and subway cars as well as bus-sides and bus vinyl wraps.

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