Radio

Adkeys for A Vendre à Louer – 2014

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Adkeys has partnered with A Vendre A Louer (a major real estate website) to create their new visual identity while breaking free from the expected standards of the real estate industry: fuchsia and white with a geometric pictogram, which lets the viewer imagine all types of dwellings. To reinforce their new image, Adkeys also developed a new tagline that is simple yet impactul: “A vivre Absolument” (“Absolute Living”).

Adkeys developed the TV spot as well as the radio and print campaigns with a new brand positioning: Happiness! The 24-second TV spot simply shows people being happy in their homes: a student in her first studio apartment, a couple in their kitchen, an elderly woman celebrating her birthday with her grandchildren, a same-sex couple and their children relaxing in their living room and soon-to-be parents taking a selfie! The actors were not cast traditionally but rather were selected because they are all employees of A vendre A Louer who performed specially for this ad!

Adkeys for Mitsubishi – Technologie Grandeur Nature – 2014

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In 2014, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns, to support the launch of the Outlander PHEV.

Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Technologie grandeur [email protected]” and a new, more premium positioning.

Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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Adkeys for Mitsubishi 2013

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In 2013, Mitsubishi Motors France entrusted its communication platform to Adkeys. This collaboration is built around production of national media and off-media campaigns. Adkeys is therefore spearheading the transformation of Mitsubishi’s brand image based on the new claim: “Excellence in its original version” and a new, more premium positioning. Adkeys was also involved in the design of new, regional promotions communication tool to support traffic to local car distributors.

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