The agency Légende won ERCOM’s media pitch to launch the secure sharing and collaborative working solution CRYPTOBOX in France.
This request for proposals aims at getting the service known among the decision-taking targets.
Légende has designed new creations portraying the secure collaboration between two enterprises working remotely, the CRYPTOBOX’s promise being illustrated by a cloud protecting the characters from leaks.
The agency also proposed a media action plan that mixes economical and digital press and created a conversion tunnel for prospects that includes an editorial part on social networks.
Légende has partnered with A Vendre A Louer (a major real estate website) to create their new visual identity while breaking free from the expected standards of the real estate industry: fuchsia and white with a geometric pictogram, which lets the viewer imagine all types of dwellings. To reinforce their new image, Légende also developed a new tagline that is simple yet impactul: “A vivre Absolument” (“Absolute Living”).
Légende developed the TV spot as well as the radio and print campaigns with a new brand positioning: Happiness! The 24-second TV spot simply shows people being happy in their homes: a student in her first studio apartment, a couple in their kitchen, an elderly woman celebrating her birthday with her grandchildren, a same-sex couple and their children relaxing in their living room and soon-to-be parents taking a selfie! The actors were not cast traditionally but rather were selected because they are all employees of A vendre A Louer who performed specially for this ad!
Since 2011, Légende advices and supports Malakoff Mederic -welfare solutions group- and its subsidiary in their communication. We realised internal corporate movies and external creatives solutions as tools helping commercial in their sales.
To celebrate the “Osons la France” (Dare France) exhibit at the Grand Palais, Légende imagined and produced a film which presents the future of health according to Malakoff Mederic. The film transports the viewer into a futuristic corporation whose services are integrated into the daily lives of its employees thanks to a new generation of electronic equipment.
The SOS Emergency application created for Malakoff Mederic is already available on Smartphones and can now be used with Apple Watch! To celebrate this occasion, Légende created an animated video presenting the various advantages that this application offers (useful phone numbers, location of emergency rooms, pediatric care, maternity wards and the closest pharmacies.
In 2014, Légende designed several unique interactive live experiences about health coverage for Malakoff Mederic.
To support the MEDEF Summer University, Légende designed a unique interactive live experience: the connected challenge and health area. On the occasion of the French innovation show “Osons la France” (Dare France) which took place last December at the Grand Palais, Légende designed a unique interactive live experience consisting of an optical station and a practical game among other applications.
The virtual mirror allowed visitors to try various eyeglass frames and to choose their lenses while displaying the out-of-pocket costs and insurance-covered costs, in real time. A prototype for a pioneering absenteeism management tool was also presented during the show.
Légende and The Twelve also produced a futuristic video showing Malakoff Mederic’s strategy”.
Légende developed and produced the visual for the “18th Century: the Origins of Design” exhibit, as well as its adpatations: philanthropy applications, invitations, flyers, posters, press releases, web banners…
The exhibit presented about a hundred furniture masterpieces, created between 1650 and 1790, and demonstrating the innovative and avant-garde character of 18th century furniture.
Marks & Spencer France entrusted Légende with the creation of several campaigns to promote the opening of new store in So-Ouest Levallois Perret in 2012. Among the challenges that needed to be addressed : enhance the value of the “fooding” product offer, a line of products that has already met great success at the Champs-Elysées store.
Légende also worked on the opening of new stores in Aéroville & Beaugrenelle in 2013.
Légende produced and adapted the campaigns to print formats, out of home formats, Pos advertising as well as other possible media formats like buses, velibs, and leaflets produced in support of the campaigns.
In 2014, Mitsubishi Motors France entrusted its communication platform to Légende. This collaboration is built around production of national media and off-media campaigns, to support the launch of the new L 200 and the new Outlander PHEV.