Web development

Adkeys for Mitsubishi Motors – Digital Event – 2016

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En 2016 Mitsubishi Motors France concentre ses investissements publicitaires sur son cœur de cible et souhaite mettre en œuvre une stratégie de communication différenciante explorant la piste de la saga publicitaire en vidéo.

L’agence produit ainsi les 4 épisodes de la saga “on est pas bien là ?” diffusée sur l’ensemble des terminaux web et mobiles et lance également un dispositif digital pour soutenir la campagne en produisant:

  • un mini-site en HTML5
  • des landing pages
  • Emailing

L’agence gère également la publicité sur facebook (page – Post ad – Lnk Ad – Video Ad – Page Like) et sur youtube (Pré-Roll)

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Adkeys for Sopexa – Franceagroalimentaire – 2015

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Franceagroalimentaire is the French food industry’s portal, it is part of the French institutional program which support French companies’ development activities on the international marketplace.

In this context, the Franceagroalimentaire.com website was produced by Légende for Sopexa on behalf of the French Ministry of Agriculture.

Our goal was to highlight the 4 pillars of this portal :

  • The calendar
  • The directory
  • The webzine
  • The e-store

We implemented a responsive web design for an easier navigation from mobile devices.FRANCEAGRO IPAD-3

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Adkeys for Malakoff Médéric – Osons La France – 2014

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In 2014, Adkeys designed several unique interactive live experiences about health coverage for Malakoff Mederic.

To support the MEDEF Summer University, Adkeys designed a unique interactive live experience: the connected challenge and health area. On the occasion of the French innovation show “Osons la France” (Dare France) which took place last December at the Grand Palais, Adkeys designed a unique interactive live experience consisting of an optical station and a practical game among other applications.

The virtual mirror allowed visitors to try various eyeglass frames and to choose their lenses while displaying the out-of-pocket costs and insurance-covered costs, in real time. A prototype for a pioneering absenteeism management tool was also presented during the show.

Adkeys‬ and The Twelve also produced a futuristic video showing Malakoff Mederic’s strategy”.

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Adkeys for Exacompta – Forum Agenda collection – 2014

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Exacompta is the most well-known brand for diaries, filing and office items, standing 20 points ahead of its competitors in terms of brand awareness in France.

Adkeys was entrusted with the launch the new agenda collection and build a strong product awareness with a premium digital experience.

We created a graphic and playful interactive journey to involve teenargers and their parents into this digital event, which included :

  • An online competition,
  • An official website for this collection,
  • A national TV campaign,
  • YouTube advertising,
  • An e-mailing

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Adkeys for Alpine Electronics – The Golf 7 photo contest – 2016

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch the Alpine Style Golf 7 navigation system and build a strong product awareness with a premium digital experience.

We constructed our strategy around the size of the product to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

ALPINE Golf 7 IPAD-2

 

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Adkeys for Alpine Electronics – TuneIt digital event – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of the mobile app “TuneIt” : to build a strong product awareness with a premium digital experience.

We constructed our strategy around the fonctionnalities of the app to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

Alpine TuneIt IPAD-2

 

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Adkeys for Mignon – Croco Savannah – 2013

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Mignon is a leather luxury goods company created in 1885. It is part of the French delicacy and elegance traditions.

Adkeys was entrusted with the launch of the new collection “Croco Savannah”, and build a strong visual identity for this collection.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A dedicated mini-website.

Adkeys also designed the media strategy, the media planning and the media buying to promote this new collection, and build its awareness.

MIGNON 2013 IPAD-2

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Adkeys for Hyundai – The Veloster contest – 2011

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Adkeys built a digital event to mark the launch of the new Veloster of Hyundai.

This prize competition was aimed at creating digital event with an IRL (In Real Life) brand exprience.

We constructed our strategy around a graphic and playful interactive journey, which lead the winners to try the veloster out pre-releas.

VELOSTER IPAD-5

 

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Adkeys for Mitsubishi – Digital redesign – 2012

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In order to launch the national media campaign, based on the new claim of Mitsubishi “Excellence in its original version”, Mitsubishi Motors France entrusted the redesign of its digital communication tools to Adkeys.

We constructed our strategy around a more premium positioning, which included :

  • The redesign of the official website,
  • The creation of the Facebook fanpage,
  • The creation of the YouTube channel.

MITSU IPAD-2

 

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Adkeys for CNAM & Malakoff Médéric – la Chaire Entreprises et santé – 2015

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The Cnam and Malakoff Médéric combined their knowledge and resources to create la Chaire Entreprises et santé,the first of its kind  dedicated to help companies and public authorities in control risks linked to the health and safety at work.

In this context, Adkeys created, designed and built the mini-website of this Chair.

Our goal was to highlight the 3 pillars of this Chair :

  • Values of the Chair
  • Training programs
  • The support of the social partners

We implemented a responsive web design for an easier navigation from mobile devices.

CNAM IPAD-2

 

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Adkeys for Subaru – Community Management – 2015

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Adkeys guides Subaru through the implementation of their social strategy since the opening of their fanpage in 2012.

We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.

At the opening of the fanpage, our agency also provided strategic media recommendations aimed at recruiting new fans and engaging them on the newly created page.

Subaru France community on Facebook : 37,300 fans (January 2016)

SUBARU IPAD-3

 

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Adkeys for Sopexa – CIFOG – 2013

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The CIFOG (the Comité Interprofessionnel des Palmipèdes à Foie Gras) represents all professionals in the fattened poultry sector. Its purpose is to promote products sold for consumption and launch campaigns in the general interest of the profession.

In this context, Adkeys built a digital event for Sopexa a on behalf of the CIFOG. We constructed our strategy around the Saint Martin, celebrated on November 11th, to involve the French Cuisine intentionnist into a fooding experience, which included :

  • An online competition,
  • A dedicated brand content (recipes, advices…),
  • A Facebook Fanpage (animated and moderated by our team),
  • Social advertising,
  • Digital partnerships with several website (Marmiton, Au feminin,…).

CIFOG IPAD-2

 

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Adkeys for Sopexa – Nuit de Chine – 2014

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Nuit de Chine au Grand Palais (China Night at the Grand Palais) is the official opening for the ceremonies of the fiftieth anniversary of diplomatic relations between France and the People’s Republic of China.

On this occasion, Adkeys developped a multilingual website to support the show’s communication in French, English and Chinese.

We implemented a responsive web design for an easier navigation from mobile devices.

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Adkeys for Mitsubishi – The Space Star Selection Event – 2014

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The space-star selection website is the dedicated configurator for Mitsubishi’s city car, the space star. It allows the user to fully customize the space  star, and visualize the changes on the 3D animated car.

Adkeys built a digital event to involve women auto intentionnists into a customize experience, which included :

  • The design and the development of the website,
  • The online competition on Facebook,
  • In-store advertising (Leaflet, poster…).

SPACESTAR IPAD-2

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Adkeys for Shiseido Europe – The Kiss & Tell contest – 2013

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Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

Adkeys was entrusted with the launch the new lipstick collection and build a strong product awareness with a premium digital experience in France, Germany, Spain and Portugal.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising,
  • YouTube advertising,
  • An e-mailing.

Shiseido Kiss & Tell IPAD-4

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Adkeys for Shiseido France – 140 ans de beauté contest – 2012

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Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

On the occasion of Shiseido’s 140th anniversary, Adkeys designed and produced a premium digital experience that revisits the brand’s most memorable products.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising.

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Adkeys for Malakoff Médéric – Université d’été du MEDEF – 2015

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On the occasion of the MEDEF Summer University, Adkeys designed for Malakoff Mederic a unique interactive live experience: “Pour que le paralympisme rayonne”, to support Paris’ candidacy in hosting the 2024 Olympic Games.

Our goal was to promote the French federations of Handisport and Adapted sports.

This digital event included :

  • A mini-website
  • A Facebook App
  • Dedicated brand content
  • Live contest on the event

Adkeys also designed the social media strategy, planning and buying to promote this experience.

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Malakoff Médéric_Ecran 4 paralympisme

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