Web events

Adkeys for QVC

Emailing QVC offre 10€_Adkeys OKaccuel

QVC television choose Adkeys to support its TV Spot. The agency proposed a social media action plan on Facebook and Youtube, which included a digital event on Facebook from  31st of march to 17th of april, and a massive e-mailing action.

 

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Emailing QVC offre 10€_Adkeys OKaccuel

Adkeys for Blønd and Blōnd and Blónd

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Little Bros, a production company chose Adkeys to promote the show by Swedish trio Blønd and Blōnd and Blónd !

The trio revisit revisits a repertoire of classic french songs. Légende worked on a media strategy (display, retargeting, emailing, social advertising) and a content strategy (social content, contest , video … )

-> https://youtu.be/ra8z5IfMMH8

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Homaj

Adkeys for Mitsubishi Motors – Digital Event – 2016

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En 2016 Mitsubishi Motors France concentre ses investissements publicitaires sur son cœur de cible et souhaite mettre en œuvre une stratégie de communication différenciante explorant la piste de la saga publicitaire en vidéo.

L’agence produit ainsi les 4 épisodes de la saga “on est pas bien là ?” diffusée sur l’ensemble des terminaux web et mobiles et lance également un dispositif digital pour soutenir la campagne en produisant:

  • un mini-site en HTML5
  • des landing pages
  • Emailing

L’agence gère également la publicité sur facebook (page – Post ad – Lnk Ad – Video Ad – Page Like) et sur youtube (Pré-Roll)

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jewel-neck formal dresses shop

Adkeys for Sopexa – Franceagroalimentaire – 2015

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Franceagroalimentaire is the French food industry’s portal, it is part of the French institutional program which support French companies’ development activities on the international marketplace.

In this context, the Franceagroalimentaire.com website was produced by Légende for Sopexa on behalf of the French Ministry of Agriculture.

Our goal was to highlight the 4 pillars of this portal :

  • The calendar
  • The directory
  • The webzine
  • The e-store

We implemented a responsive web design for an easier navigation from mobile devices.FRANCEAGRO IPAD-3

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Adkeys for Shiseido France – Community Management

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Shiseido IPAD-2

Adkeys guided Shiseido through the implementation of their digital strategy since 2008.
We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content.

Our agency also provided strategic recommendations aimed at recruiting new fans and engaging the existing ones on the French market. We were in charge of implementing and optimizing the media buys based on Shiseido’s digital strategy.

 

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Adkeys for Exacompta – Forum Agenda collection – 2014

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Exacompta is the most well-known brand for diaries, filing and office items, standing 20 points ahead of its competitors in terms of brand awareness in France.

Adkeys was entrusted with the launch the new agenda collection and build a strong product awareness with a premium digital experience.

We created a graphic and playful interactive journey to involve teenargers and their parents into this digital event, which included :

  • An online competition,
  • An official website for this collection,
  • A national TV campaign,
  • YouTube advertising,
  • An e-mailing

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Adkeys for Alpine Electronics – Alpine Style Audi – 2015

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of its Alpine Style Audi navigation system, and build a strong product awareness.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A Facebook campaign.

Adkeys also designed the media strategy, the media planning and the media buying to promote this navigation system.

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Adkeys for Alpine Electronics – Alpine Style Mercedes ML – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of its Alpine Style Mercedes ML navigation system, and build a strong product awareness in France and Belgium.

The agency handled the design of the promotions communication tool, which included :

  • A direct marketing campaign,
  • A national digital campaign,
  • A newsletter.

Adkeys also designed the media strategy, the media planning and the media buying (in France and Belgium) to promote this navigation system.

 

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Adkeys for Alpine Electronics – The Golf 7 photo contest – 2016

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch the Alpine Style Golf 7 navigation system and build a strong product awareness with a premium digital experience.

We constructed our strategy around the size of the product to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

ALPINE Golf 7 IPAD-2

 

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Adkeys for Alpine Electronics – TuneIt digital event – 2014

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Alpine Electronics  is a leading manufacturer of in-car audio equipment, mobile multimedia components, and in-car navigation systems.

Adkeys was entrusted with the launch of the mobile app “TuneIt” : to build a strong product awareness with a premium digital experience.

We constructed our strategy around the fonctionnalities of the app to involve car-sound lovers and auto intentionists into this digital event, which included :

  • An online competition,
  • A dedicated brand content (a video, social posts..),
  • YouTube advertising,
  • Social advertising,
  • Online banners.

Alpine TuneIt IPAD-2

 

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Adkeys for Mignon – Croco Savannah – 2013

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Mignon is a leather luxury goods company created in 1885. It is part of the French delicacy and elegance traditions.

Adkeys was entrusted with the launch of the new collection “Croco Savannah”, and build a strong visual identity for this collection.

The agency handled the design of the promotions communication tool, which included :

  • A national press campaign,
  • A national digital campaign,
  • A dedicated mini-website.

Adkeys also designed the media strategy, the media planning and the media buying to promote this new collection, and build its awareness.

MIGNON 2013 IPAD-2

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Adkeys for Hyundai – The Veloster contest – 2011

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Adkeys built a digital event to mark the launch of the new Veloster of Hyundai.

This prize competition was aimed at creating digital event with an IRL (In Real Life) brand exprience.

We constructed our strategy around a graphic and playful interactive journey, which lead the winners to try the veloster out pre-releas.

VELOSTER IPAD-5

 

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Adkeys for Mitsubishi – Digital redesign – 2012

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In order to launch the national media campaign, based on the new claim of Mitsubishi “Excellence in its original version”, Mitsubishi Motors France entrusted the redesign of its digital communication tools to Adkeys.

We constructed our strategy around a more premium positioning, which included :

  • The redesign of the official website,
  • The creation of the Facebook fanpage,
  • The creation of the YouTube channel.

MITSU IPAD-2

 

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Adkeys for Subaru – Community Management – 2015

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Adkeys guides Subaru through the implementation of their social strategy since the opening of their fanpage in 2012.

We designed the editorial strategy in alignment with their communication goals, and build a consistent graphic charter in alignment with the brand content. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.

At the opening of the fanpage, our agency also provided strategic media recommendations aimed at recruiting new fans and engaging them on the newly created page.

Subaru France community on Facebook : 37,300 fans (January 2016)

SUBARU IPAD-3

 

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Adkeys for Sopexa – CIFOG – 2013

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The CIFOG (the Comité Interprofessionnel des Palmipèdes à Foie Gras) represents all professionals in the fattened poultry sector. Its purpose is to promote products sold for consumption and launch campaigns in the general interest of the profession.

In this context, Adkeys built a digital event for Sopexa a on behalf of the CIFOG. We constructed our strategy around the Saint Martin, celebrated on November 11th, to involve the French Cuisine intentionnist into a fooding experience, which included :

  • An online competition,
  • A dedicated brand content (recipes, advices…),
  • A Facebook Fanpage (animated and moderated by our team),
  • Social advertising,
  • Digital partnerships with several website (Marmiton, Au feminin,…).

CIFOG IPAD-2

 

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Adkeys for Alpine Electronics – Community Management – 2015

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Adkeys is Alpine Electronics’ digital agency since 2014. The animation of the fanpage and the moderation of the community are handled by our team on a daily basis.

Our agency provided strategic recommendations aimed at :

  1. Developping the editorial content to be used as reference, giving the brand’s communication more coherence on Facebook and –in the future- on all social media outlets,
  2. Reinforcing the brand identity by offering a cohesive and shared visual scheme,
  3. Boosting brand loyalty and engagement,
  4. Growing an engaged customer database.

ALPINE IPAD-2

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Adkeys for Sopexa – Nuit de Chine – 2014

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Nuit de Chine au Grand Palais (China Night at the Grand Palais) is the official opening for the ceremonies of the fiftieth anniversary of diplomatic relations between France and the People’s Republic of China.

On this occasion, Adkeys developped a multilingual website to support the show’s communication in French, English and Chinese.

We implemented a responsive web design for an easier navigation from mobile devices.

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Adkeys for Mitsubishi – The Space Star Selection Event – 2014

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The space-star selection website is the dedicated configurator for Mitsubishi’s city car, the space star. It allows the user to fully customize the space  star, and visualize the changes on the 3D animated car.

Adkeys built a digital event to involve women auto intentionnists into a customize experience, which included :

  • The design and the development of the website,
  • The online competition on Facebook,
  • In-store advertising (Leaflet, poster…).

SPACESTAR IPAD-2

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Social Media

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Our teams offer a unique combination of skills and experience across marketing, creative and technical disciplines :

- STRATEGIC & CREATIVE LOCAL SERVICES : adaptation (web & mobile) – digital media strategy – operational implementation

- DIGITAL BRAND CONTENT : editorial – creative content – video

- COMMUNITY MANAGEMENT : publishing / engagement – monitoring – reporting

- E-CRM : emailing – online loyalty programs

- ONLINE ADVERTISING : search engine ads – display ads – mobile ads

- SOCIAL MEDIA ADVERTISING : social network ads – web communities ads

- DIGITAL PRODUCTION : interactive experience – mobile app – website development

 

 

Adkeys for Shiseido Europe – The Kiss & Tell contest – 2013

online_competition_contest_dedicated_brand_content_facebook_social_advertising_digital_strategy_strategie_facebook

Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

Adkeys was entrusted with the launch the new lipstick collection and build a strong product awareness with a premium digital experience in France, Germany, Spain and Portugal.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising,
  • YouTube advertising,
  • An e-mailing.

Shiseido Kiss & Tell IPAD-4

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Adkeys for Shiseido France – 140 ans de beauté contest – 2012

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Adkeys guided Shiseido through the implementation of their digital strategy since 2008.

On the occasion of Shiseido’s 140th anniversary, Adkeys designed and produced a premium digital experience that revisits the brand’s most memorable products.

We created a graphic and playful interactive journey to involve beauty addicts millenials into this digital event, which included :

  • An online competition,
  • A dedicated brand content,
  • Social Advertising.

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Adkeys for Château de Versailles “Vivez Versailles Autrement” 2014

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Adkeys is partnering with Château de Versailles for its new information campaign in 2014 “Experience Versailles Differently”

The aim of the campaign imagined by Adkeys is to promote a re-defined Versailles by showing the visitor that anyone can experience Versailles in a different and unique way.

This project will give the viewer the ability to interact with iconic landmarks of the Château, revealing the multiple ways one can visit Versailles, thus redefining the whole experience.

 The campaigns will focus on print press, web and out-of-home with billboards, bus shelters, digital screens in stations and subway cars as well as bus-sides and bus vinyl wraps.

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